- Understand what drives the cost of reputation management, including the scope of services, the severity of negative content, and the time required to achieve results.
- Get a clear breakdown of typical pricing for key services such as review removal, search result suppression, lawsuit link mitigation, Reddit content removal, and Wikipedia management.
- Learn how reputation management investments protect credibility, build trust, and deliver long-term value for individuals and businesses alike.
Your reputation fosters trust and establishes credibility, and is critical whether you’re starting out in your career, forming a new company, or expanding and building an existing business. A stellar reputation is invaluable and requires a strong online reputation management strategy. Negative reviews and comments could be costly professionally and to your business.
The online reputation management cost typically depends on the type of services you need. This is determined by reviewing your needs and implementing a tailored reputation management campaign aligned with your objectives
Let’s take a look at some of these services and their associated costs.
How much do online reputation management services cost per month?
Quality online reputation management services cost anywhere from at least $5,000 to $20,000 in total and typically last between four and 12 months. Maintenance is recommended after about 50% of the initial investment to sustain results. These reputation management packages may include removal of negative feedback and content from review sites, removing lawsuit links online, positive content creation for a positive online presence and to push down negative news articles in search engines, online review management and a strategy to promote positive online reviews, a crisis management strategy, search engine optimization (SEO) strategies, and other services.
Cost of removing negative online reviews
Negative reviews can be devastating for a business’s online reputation. Consumers and B2B buyers look at reviews to inform their decisions on whether to purchase a specific product or use a service. Negative reviews can result in a loss of trust and credibility, ultimately leading to lost revenue.
Removing negative reviews involves flagging them as inappropriate on the review platform. If the review violates the platform’s terms of service, you request that the review be removed. Other strategies include responding professionally to acknowledge and address the issue or contacting the reviewer directly to resolve their concerns and get them to update their review.
Additionally, generating more positive reviews from satisfied customers, creating and optimizing one’s own website and social media platforms, and actively monitoring one’s online presence will help offset negative online reviews.
The cost, depending on the mix of strategies used, can run between $500 and $2,500.
Cost to remove negative content from search results with tailored strategies
The cost to remove negative content from search results is a minimum of $1,000 and can range upwards of $10,000, depending on the difficulty. It’s also important to note that there is no guarantee. There are several strategies that can be employed, including contacting the website owner to request that they remove the content from Google’s tools.
A strong content strategy can help push negative press and articles down in Google and other search results, so the first items people see are positive information about you and/or your company. This involves writing thought-leadership articles, press releases, and an updated bio or profile. It also involves optimizing your website and social media management.
Cost to remove lawsuit links online
To remove lawsuit-related links online, you must either obtain the sealing or expungement of the lawsuit records through the court. Expungement or sealing requires a valid court order, which can then be used to request removal from websites. Alternatively, you can contact the website owner directly and request removal.
If removal is not possible, the other option is to suppress the links with SEO strategies. With an SEO strategy in place, you can push negative results down in the search ranking. Again, creating and optimizing new, positive content related to your name and relevant topics will push the lawsuit links down the page.
The cost to remove lawsuit links through online reputation management is typically $1,000 to $2,500.
Cost of reputation management software
Reputation management software enables individuals to monitor, analyze, and effectively manage their online brand reputation. The tool provides real-time monitoring, sentiment analysis, social media engagement, and review management to stay informed about what’s being said about their brand online. By so doing, you can address both positive and negative feedback.
The cost of reputation management software varies greatly but is typically at least 2,000 per month.
Cost of Wikipedia page creation & monitoring
Many people look to Wikipedia for information about a brand. It’s a trusted platform for many for reliable and updated information. Wikipedia also helps boost SEO in Google, which ranks its articles near the top of the search results page. This front-and-center visibility helps generate exposure for brands for potential customers.
A Wikipedia page is also a great way to increase website traffic. You can include relevant external links on a Wiki page that direct users to your website. Additionally, you can keep customers informed about important brand developments, new technology, awards, and more.
As a brand reputation management tool, a Wiki page adds authority and positivity to your online image.
The reputation management cost to create a new page on Wikipedia is at least $10,000 and $2,000 to make changes.
Cost to remove a Reddit thread or post
Reddit is an online community of opinions that has immense reputation-making power. It promotes genuine interactions through upvotes and downvotes. Google loves Reddit because it is a hub for user engagement, filled with new, fresh user-generated content, and features thought leadership content and links to relevant, useful resources. The more people interact with Reddit’s content, the more Google categorizes it as valuable, and the more likely Reddit is to rank well in search results.
But what happens when there are unwanted Reddit threads or posts that can damage a brand’s online reputation? How do you remove them? You can try to remove a negative thread or post yourself, but the content may still exist in other forms. Or, you can report the disputed content to Reddit if it clearly violates the platform’s rules or hire an attorney to send a cease-and-desist letter.
The other option is to use a reputation management company that specializes in removing or suppressing negative online content, including Reddit posts. The reputation management cost for removing a Reddit thread or post typically starts at $3,000 and can go upward of $10,000, depending on the difficulty.
Examples of reputation management services and efforts
Reputation management efforts include everything from SEO-optimized content creation, crisis management, and suppression strategies.
Google Search Result Suppression
Suppressing Google search results involves content marketing techniques to push down negative or unwanted links in search rankings by promoting positive, high-authority content that ranks higher on the page. For instance, let’s say there is an old negative news article about a CEO that ranks on the first page of Google when someone searches their name. By creating new, optimized content — from blogs to press releases and personal websites — publishing on high-authority sites, and building backlinks, will help move the negative article down the page.
Reputation & customer feedback monitoring
Reputation management companies monitor customer reviews across various platforms, including Google, Yelp, and industry-specific review sites. For instance, they will respond to negative reviews professionally to mitigate damage or encourage satisfied customers to leave positive feedback. They may also launch targeted campaigns to restore public trust.
Is reputation management worth it?
Yes, your reputation is everything. It’s how you build your brand’s authenticity, credibility, and trust. It’s what helps create advocates for your products and services, produces returning customers, and builds new client acquisitions.
